Google’s AI-Driven Answers Are Transforming SEM: What It Means Now
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Introduction Google’s rollout of AI-powered AI Overviews and AI Mode—recently launched in the UK as per a BBC report—marks a turning point in search marketing. These features provide direct, synthesized answers at the top of search results, greatly reducing the visibility of traditional links (Reddit). Data Visualized: How Traffic and…
Marketing Online and Digitally in 2024
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Trends and Strategies As we step out of 2024, the landscape of online and digital marketing continues to evolve at a rapid pace. The strategies that worked a few years ago may no longer be as effective, and new trends are shaping the way businesses reach and engage with their…